By driving customer engagement through the website, Earn Your Wings saw an average of 25 000 users and won Air Canada a Platinum Award from Loyalty360.
Available exclusively for Air Canada Altitude members, players compete in a leaderboard-focused game that awards digital badges and points for flying to various cities with Air Canada. As players earn badges and wings, they are awarded Bonus Aeroplan Miles. The Earn Your Wings website allows players to see their position on the leaderboard, consult a history of their badges earned and find out how which badge they can earn next. Fully responsive and presented with the user in mind, the site offers an optimal experience on a wide variety on devices.